Why choose ML Booking over Fresha?
ML Booking is simpler and typically costs less because it is booking software only. No marketplace and no bloated suite.
Choose ML Booking if you already have clients (or a website) and want them to book on your site — not inside someone else’s marketplace.
We are not trying to match every button in Fresha. We are the better fit when you only needed booking.
| ML Booking | Fresha | |
|---|---|---|
| What you are buying | Booking software. Widget, booking link, staff calendars, email, SMS. | A larger platform — often marketplace, POS, or a full shop suite. |
| Price | Fair monthly subscription. You are not paying for tools you will never open. | Typically higher, because the product is bigger than a calendar. |
| Marketplace | None. Clients book on your website or a link you share. | Often part of how the product grows. |
| Taking cards from your clients | Not part of ML Booking. We do booking. We do not process your clients’ payments. | Often bundled with POS or marketplace payouts. |
| Who it is for | Any service business that just needs booking to work. | Shops that want the larger branded ecosystem. |
ML Booking numbers come from our live package catalog. Fresha figures are their public list prices and can change. Currencies are labeled — do not treat USD as CAD.
| ML Booking | Fresha | |
|---|---|---|
| Public starting price | Solo · $10.00/mo (1 staff included) |
USD (CAD may differ). Source |
| Extra staff / calendar | Extra staff seat · $9.00/mo | Team plan at $14.95 per bookable member. Marketplace extra. |
| Example: 1 staff | $10.00 CAD/mo — Solo · $10.00/mo | $19.95/mo — Independent plan. Marketplace commission extra. |
| Example: 3 staff | $25.00 CAD/mo — Growth · $25.00/mo | $44.85/mo — Team plan at $14.95 per bookable member. Marketplace extra. |
Marketplace commissions, POS, websites, and SMS add-ons on their side are extra. ML Booking does not take payments from your clients.
Fresha is a large marketplace-style platform. Many shops get discovered there, then live with marketplace traffic, extra product surface, and a toolset built for more than booking.
Choose ML Booking if you already have clients (or a website) and want them to book on your site — not inside someone else’s marketplace.
Our advantage is not a longer feature list. It is the opposite: fair pricing, a system that stays simple, and a booking flow that works as intended.
ML Booking is simpler and typically costs less because it is booking software only. No marketplace and no bloated suite.
No. We do not try to be a marketplace or an all-in-one salon OS. We do one job: clients book, your team sees the calendar, confirmations send.
Yes. Add your services and staff, put a widget on your site or share a booking link, and start a subscription. You keep your own client relationship.
Start an ML Booking subscription. Embed a widget or share a link. Keep the client.
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