Email & SMS

Confirmations and reminders
that actually send.

Email goes out when a client books. SMS delivers to US and Canadian (+1) numbers only, and only if the client opts in at booking, not a hidden checkbox. Edit email templates, review logs, and with Whitelabel send from your own email domain. SMS stays ML Booking branded. Whitelabel does not include SMS.

See pricing Whitelabel SMTP
Tablet schedule and phone appointment reminder
What goes out

The messages that protect
your calendar.

Booking confirmations

Email goes out when a client books (service, time, and who they are seeing) so the appointment is not a rumor.

Reminders

Reduce no-shows with reminders timed before the visit. SMS uses consent collected at booking, not a hidden checkbox.

Staff & account mail

Welcome and operational messages for new staff and business accounts, using templates you can review and edit.

Templates you control

Email templates you control.
SMS wording we set.

Open Email Templates and adjust wording for your tone of voice. SMS copy is set by ML Booking so every text stays compliant and branded ML Booking.

  • Editable email templates for key booking events
  • SMS wording is set by ML Booking. Businesses cannot edit it
  • Notification preferences per business
Consent-first SMS

Texts only when
the client opts in.

SMS delivers to US and Canadian (+1) numbers only. ML Booking collects consent in the booking flow, and the opt-in names ML Booking. Clients who never opt in do not get texts. Whitelabel does not change SMS branding.

  • Opt-in at booking
  • SMS packs available as an add-on when you need volume
  • Logs so you can see what sent and when
Phone showing an appointment reminder

Send as you,
with Whitelabel

On standard plans, email still confirms the booking. With Whitelabel you connect SMTP so From: matches your domain. That builds trust in the inbox the same way a custom website builds trust in the browser. SMS is not part of Whitelabel and stays ML Booking branded.

Visibility

Logs when you need
to troubleshoot.

Email and SMS logs in the dashboard help answer “did they get it?” without guessing. Pair that with the business portal so the business and staff stay aligned.

Questions

Does ML Booking SMS work in Canada?

Yes. Appointment SMS delivers to US and Canadian (+1) numbers only, and only if the client opts in at booking. It is not marketing SMS.

Can the business edit SMS wording?

No. SMS copy is set by ML Booking so every text stays compliant and branded ML Booking. Email templates can be edited.

Does Whitelabel include SMS branding?

No. Whitelabel covers domain, email, and removing the ML Booking logo from the widget and website. SMS stays ML Booking branded.

Keep the chair full
with clear messages.

Confirmations, consent-based SMS, and email templates you can edit.

See pricing